On Sale?

If you are like me you signed up for several newsletters to keep up on what’s new with an on line business, for me that’s jewelry making news. Are you as disappointed as I am? News, I think not. All I seem to get is barraged with announcements of another sale.

But are those sales a “good buy”? I don’t think so. Realistically I would say that those products are so over priced that even the on sale price isn’t really a sale price. I mean really, 10% for this or that can easily be understood as a sale price. But when you see 30% off consistently, I’m thinking that the regular price must be way over priced.

Wouldn’t it be nice if shop owners didn’t consider us as idiots? I mean really, price the merchandise at a fair mark up price on a regular basis and forget sending me daily and weekly sale emails, enough already! These sales are marketing gone bad, period.

For the number of regular and frequent “On Sale Now” emails I am getting, business must be really bad for those shops. Or, have those shop owners bought into the SEO’s email marketing sham; "how to drive traffic to your sight for only $ x@!!.oo

So what happened to the “news” letter I signed up for? Is venting the same as being negative? LOL.

Lets get Orgnaized!!

Read Before you Buy! or Buyer Beware

I hope this reaches the newbie jewelry designers/artists out there who are seeking a successful on line jewelry business.

I received "another" email from someone who is selling "how to make money selling jewelry" (sigh), I actually removed my email from her list but I still get the "end all" emails with sloppy videos, nonsensical verbage and way to much information about her personal (unrelated to jewelry) activites. I'm a let us get to the point person and it didn't take long to remove my email address.

What I want is for you to read is this: "What it means: In other words, I can’t guarantee anything, and furthermore, I can neither confirm nor deny that I know what I’m talking about. I can assure you that I only have the best intents and my sincere purpose in creating these lessons is to help you learn how to increase your business success. But even though I have your best interests in mind, you still are responsible for your own actual results.

Now I ask you would you pay money for this? I hope not and as she often says: "Holy Crap" I don't know if it's holy or not but I do know it is crap! What really seems unethical is this: "sincere purpose in creating these lessons is to help you learn how to increase your business success"; me thinks it's the money you spend buying the program or lessons or what ever else she is selling. Why? This is the "Earnings Disclaimer" Ufdah.

Pricing Jewelry

An excellent article I agree with about Pricing Jewelry. Check it out.

I see far too many home based jewelry creators pricing their jewelry way to low, however on the other hand I have observed jewelry poorly crafted, and cheapish way over priced.

"People associate quality with price."
Dr. David Weiman, marketing director of Lapidary Journal Jewelry Artist magazine for more than 20 years, shares strategies and techniques for boosting your sales of handcrafted artisan jewelry!